The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital princ More »
| 5 stars | 4 stars |
#5 Stars: 7 , #4 Stars: 3 ,
Average Review : 4.5 of 5.0, produced from 75 customer reviews.
Average Review : 4.9 of 5.0, produced from 77 customer reviews.
Average Review : 4.5 of 5.0, produced from 2 customer reviews.
| Product Specification | |
|---|---|
| Available | Yes |
| Binding | Paperback |
| EAN | 9780071597500 |
| Edition | 1 |
| ISBN | 0071597506 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfItems | 1 |
| NumberOfPages | 288 |
| PackageQuantity | 1 |
| ProductGroup | Book |
| ProductTypeName | ABIS_BOOK |
| PublicationDate | 2008-10-24 |
| Publisher | McGraw-Hill Education |
| ReleaseDate | 2008-10-03 |
| Studio | McGraw-Hill Education |
| Title | The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace |
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