An Invitation to Social Research: How It’s Done

Focal research articles and excerpts present the logistical and ethical issues faced during real-world social research.
Quantitative and qualitative methods receive balanced coverage throughout the text.
End-of-chapter exercises enable students to analyze aspects of social research and the research process.
Stop and Think/Stop and Do exercises provide convenient check-in points for students to make sure they understand the material. This book provides balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach: Chapters are built on focal research pieces and excerpts from real research projects, and they present the insights and perspectives of workers conducting real-world research. The book guides readers through the many stages of social research--fro More »